Businesses of all types use signs and promotional items to attract customers and market their products. Indoor and outdoor signs help customers understand your business offering and can be the difference between a successful business and another in need of clients. With this thought in mind, we’ve put together 4 tips for great business signage you must consider before ordering new or replacement business signage.
1. Think About the Brand
Broadly defined, branding is the feeling or thoughts customers associate with your business. Of course a company logo has a lot to do with branding, but your product’s packaging, corporate communication, level of service and your actual product or service also molds your company’s brand. Knowing your customers and desired brand image is required to advance your brand, even before you create your first sign mockups. If your business signs are weathered and in disrepair a customer may have negative feelings about you before even having the opportunity to sell to them. When deciding what to include on your business signs, make sure the sign’s text, colors, images and emotions felt when its read are consistent with your desired brand.
2. Speed of Traffic
When designing a business sign and deciding what information to include you need to consider who will be reading these signs and at which speed they will be traveling. Billboards or roadside signs will be read by fast moving traffic so the text should be large and easy to read. If your signs are intended to bring in foot traffic, consider purchasing an A frame sign and add more text because potential customers are moving slower and can easily stop to read your message. When designing fast moving or slow moving signs you should still be thinking about consistent branding.
3. Lighting Matters
You may spend hours coming up with funny and catchy slogans but it will not matter if the sign cannot be read half of the time. You should consider illuminating business signage with a spotlight so it’s visible in the evenings and overnight. Signs can also be spruced up with different colored lights and blinking or flashing animations.
4. Keep your Signage Fresh
If your signs look out of date, are falling apart or haven’t been changed in years, you may want to consider new business signage. An old sign can give a negative impression of your business and dated signs have trouble standing out on a busy street or shopping center. If you’ve recently added a company website or a product line, you can feature the news on a custom sign that may appeal to a new customer base!
We understand selecting new business signage can be overwhelming but it’s our hope these 4 tips get you thinking in the right direction. United Sign has thousands of in stock signs ready to ship for a multitude of industries and offers custom printing solutions too!